Category: Learn SEO

When I audit a website that operates in multiple countries or languages, the technical complexity jumps significantly. Most international sites I look at have at least one major technical issue, usually hreflang implementation, and/or canonical/hreflang conflicts. URL Structure Decisions Before launching internationally, pick how you’ll organize different language or country versions. This affects everything else.…

When your website’s organic traffic isn’t performing the way you’d hoped (or need), maybe traffic is flat, or rankings aren’t moving, it’s tempting to start tweaking everything at once.  The truth is, your site might have backend issues preventing Google from even finding your content, or it might have perfectly crawlable pages that just aren’t…

I’ve run many technical SEO audits over the years, and these are the same mistakes that pop up. Sometimes it’s business owners trying to DIY their audits, using generic recommendations from popular SEO platforms.  While these recommendations do often cover the most egregious technical seo issues, other issues that require more granular review and expertise…