I write about search, data analysis and storytelling.
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When I audit a website that operates in multiple countries or languages, the technical complexity jumps significantly. Most international sites I look at have at least one major technical issue, usually hreflang implementation, and/or canonical/hreflang conflicts. URL Structure Decisions Before…
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Best Technical SEO Audit Tools in 2025: What A Technical SEO Actually Uses
After five years of auditing websites, I’ve settled on a core toolkit that covers everything from crawl issues to page speed without making me jump between fifteen different platforms. The tools I use aren’t necessarily the flashiest, but they get…
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Technical SEO Audit vs On-Page SEO Audit: Which Does Your Site Need?
When your website’s organic traffic isn’t performing the way you’d hoped (or need), maybe traffic is flat, or rankings aren’t moving, it’s tempting to start tweaking everything at once. The truth is, your site might have backend issues preventing Google…
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