I write about search, data analysis and storytelling.
-
I’ve run many technical SEO audits over the years, and these are the same mistakes that pop up. Sometimes it’s business owners trying to DIY their audits, using generic recommendations from popular SEO platforms. While these recommendations do often cover…
-
The Most Important Elements to Check in a Technical SEO Audit
When I run a technical SEO audit, I follow my checklist from top to bottom, because the truth is, most websites have the same problems. The checklist just makes sure I don’t miss anything obvious because the obvious stuff is…
-
Are You Auditing Your Site Often Enough? Here’s How to Know
Frustrated business owners reach out asking me why their website isn’t bringing in organic traffic. They’re frustrated, and they’re hoping a technical SEO audit is going to fix their problems, like a magic wand. Usually, most of them have never…
Join 900+ subscribers
Stay in the loop with everything you need to know.